Today, EPC together with the EASA members from the advertising industry, digital pure-play companies, and advertising self-regulatory organisations signed a declaration composed of five commitments reaffirming their collective commitments and establishing new ones to maintain and develop effective and independent advertising self-regulation across European markets in accordance with the principles outlined in the EASA Charter. To ensure a high level of consumer protection and justified trust in advertising for the benefit of all stakeholders and society, EASA members strongly support ad SR, often in conjunction with legal backstops.
Representatives from the Spanish government and the European Commission attended the signing ceremony and delivered keynote speeches. First, Rafael Escudero Alday, Secretary General for Consumer Affairs and Gaming, addressed the audience. The keynote speeches were delivered by María Ángeles Benítez Salas, Director of the Representation of the European Commission in Spain, and Ana Gallego Torres, Director-General of the Directorate-General Justice and Consumers.
By signing the declaration, EASA members commit to promoting robustly funded collective advertising self-regulation; promoting technology-enabled advertising self-regulation; supporting independent and locally rooted advertising self-regulation; enabling a common European approach; supporting responsive, inclusive, effective, and nimble advertising self-regulation, as well as fostering collaborative advertising self-regulation. To ensure the above-mentioned commitments are met, EASA will serve as a forum and a focal point where members can share ideas, develop solutions, and collaborate with relevant stakeholders, non-member organisations, civil society, and academia.
Please find the full press release on EASA’s website.